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Business Website Design |
1. Your business logo. In any marketing strategy whether it is online
or not, your logo should always stand out alongside your name. It should have a
good recall potential so that anytime a person sees your logo, they can
immediately associate it with the product or service that you provide. Your
logo not only stands for the products and services that you are offering, but
it also speaks a lot about your business, your ideals and your business’
overall personality. It is the prime identifier of your presence in the realm
of the industry you belong to. It is important that the logo in your physical
store should be the same in your website so as not to confuse your market and
your loyal clients. After all, having a website does not mean that you are
making a change or a transition from the physical to the virtual. You are
basically and simply extending your presence from your physical location to the
online realm, and your logo can help you achieve that sense of unity and
particularity you need to keep when having a website.
2. A homepage that engages. The quality of your homepage is the make
or break of your visitor’s attention and focus. They say that people on the
internet have an average attention span of an 8-year old thus, it is important
that you captivate your viewer’s attention on the content, images and overall
quality of your homepage. Homepages are the perfect avenues for letting online users
know what your business is, what you offer, what you stand for, what you do,
why people should trust you, and so on. As the initial point of a possible client-business
relationship, it is essential that contents and images in homepages are kept
succinct, simple and definitive as possible. With a homepage that has very long
texts to read coupled with page elements that take a while to load, you might
be kissing your potential client goodbye. And more importantly on the home
page, the different page links should be properly listed either horizontally on
the top of the page or vertically on either side of the page with easy to click
links that viewers can readily identify.
3. Your list of contact details. Contact
pages are very important in any website. This page contains your actual
business’ location or address, your phone numbers, mobile numbers, and email
addresses. If people have been drawn to your website and want to buy products
or avail services from you, you have to give them all your salient contact
information so they can phone you or visit you eventually. Today, business websites do not only contain these basic contact details, but also their
different social media accounts for better connectivity with clients – both
actual and potential ones.
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