Elements Your Business Website Should Have

Business Website Design

Today, it is just impossible not have a business website as a counterpart to the business that you actually and physically manage. There are possibilities that may not be realised if you limit your success to what you can do manually on your own for the sake of profiteering and making your company name known across all groups of people. Tapping the potential of the internet in making your business great and more successful than what you have initially imagined it to be is just the smartest way to go about your business ideals. Thus, when establishing your online presence with a website, it is important that your site has the following elements. While these are the few basic elements, it is prudent that you do not limit yourself to what are listed below:

1. Your business logo. In any marketing strategy whether it is online or not, your logo should always stand out alongside your name. It should have a good recall potential so that anytime a person sees your logo, they can immediately associate it with the product or service that you provide. Your logo not only stands for the products and services that you are offering, but it also speaks a lot about your business, your ideals and your business’ overall personality. It is the prime identifier of your presence in the realm of the industry you belong to. It is important that the logo in your physical store should be the same in your website so as not to confuse your market and your loyal clients. After all, having a website does not mean that you are making a change or a transition from the physical to the virtual. You are basically and simply extending your presence from your physical location to the online realm, and your logo can help you achieve that sense of unity and particularity you need to keep when having a website.

2. A homepage that engages. The quality of your homepage is the make or break of your visitor’s attention and focus. They say that people on the internet have an average attention span of an 8-year old thus, it is important that you captivate your viewer’s attention on the content, images and overall quality of your homepage. Homepages are the perfect avenues for letting online users know what your business is, what you offer, what you stand for, what you do, why people should trust you, and so on. As the initial point of a possible client-business relationship, it is essential that contents and images in homepages are kept succinct, simple and definitive as possible. With a homepage that has very long texts to read coupled with page elements that take a while to load, you might be kissing your potential client goodbye. And more importantly on the home page, the different page links should be properly listed either horizontally on the top of the page or vertically on either side of the page with easy to click links that viewers can readily identify.

3. Your list of contact details.  Contact pages are very important in any website. This page contains your actual business’ location or address, your phone numbers, mobile numbers, and email addresses. If people have been drawn to your website and want to buy products or avail services from you, you have to give them all your salient contact information so they can phone you or visit you eventually. Today, business websites do not only contain these basic contact details, but also their different social media accounts for better connectivity with clients – both actual and potential ones.